I’m finally getting back to a few more thoughts on visual order and Kevin Lynch’s The Image of the City after parts 1 and 2 last week.
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Angkor Wat (c) John McCollumMy hotel room looked straight out the 11th floor onto the rotunda attached to Pittsburgh’s Penn Station. It’s a great Daniel Burnham detail. Being my first time in Pittsburgh, I was unfamiliar with it.
My friend John was convinced that the building was simply for apartments, which is what many parts of the upper floors now contain. I had to get a closer look. The rotunda announced something more.
I did a bad job of trying to explain the question of, “Is it a duck or a decorated shed?” from Learning from Las Vegas: The Forgotten Symbolism of Architectural Form.
That only gave John an excuse to bring up Angkor Wat. Just imagine the significance these structures announced. Imagine no frame of reference for such permanent and engineered structures, with little of the modern mechanical advantage we use to raise skyscrapers today. And it all would’ve been experienced on foot - ox cart speed at the fastest. It remains impressive at the speed of an automobile and with a frame of reference established by modern engineering and construction.
Thanks to Justin Auciello, The New Wave Planner, (@midwaybeach) for a post referencing a series of photos of Sao Paulo minus the “visual pollution” of outdoor advertising. There’s a good archival article from Business Week about this ban.
Auciello’s question: Does banning outdoor advertising kill urban vibrancy?
My answer: Somewhere between “Yes, but…” and “No, but…”
Urban vibrancy is still there, but area activity is no longer announced through these signs/decoration. Perhaps activity will dissipate over time.
Here’s the “but.” Again, we have a problem of misidentifying the problem.
The speeds we travel through places and urban spaces have increased dramatically over the past 100 or 150 years. The view of Zanesville, Ohio from westbound Interstate 70 reminded me of the impact this has on the urban form as signs rise up to announce the presence of commercial goings-on. The faster we travel, the larger the sign, the more contrast required. Building form can’t announce the building activity. Now we need off-premises signage two miles out.
I chuckle when I see a town that’s limited the size of signage, while doing nothing to limit the speed. The streets are still designed for 35 or 45 mph, buildings spaced and spread out by landscaping requirements, parking, vehicle ingress/egress/storage, etc. Everything but the signs are designed for speed. It’s not a signage ban, but it’s still enough that you might miss your turn. It’s made worse when design codes require specific materials and architectural forms. The McDonald’s or gas station - designed to help be a sign itself - no longer announces anything to us as we speed right on by.
The problem isn’t the size, it’s the speed we’re going that requires such pronouncement. Everything is designed around that speed.
We ought not to be reluctant to make this living collection of interdependent uses, this freedom, this life, more understandable for what it is, nor so unaware that we do not know what it is. “Visual order: its limitations and possibilities,” The Death and Life of Great American Cities (p391)